Jilly Greed, who co-founded Ladies in Beef with NFU president Minette Batters, and who created Great British Beef Week said: "The
food industry is constantly evolving, and this year we wanted to
demonstrate how the beef sector is progressive and wanted to demonstrate
its environmental sustainability credentials. By
doing this, our aim is to reassure consumers that by continuing to buy
and enjoy beef, they are acting responsibly and sustainably."
Further information will be released in the weeks leading up to Great British Beef Week 2021, which is supported by the NFU and Red Tractor. Look out for #GBBW2021 on social media and keep checking the GBBW page for updates. For more delicious recipes, visit www.simplybeefandlamb.co.uk
Ladies in Beef have produced a leaflet to help shoppers understand beef labelling and know where their beef has come from.
Click here for the link to download or share
Be sure to include the Society in any social media posts you do relating to #GBBW2021, using the hashtag #longhornbeef or tag us at @longhorncattlesociety on Facebook and Instagram or @longhornoffice on Twitter.