Counteracting the anti red meat media coverage
19/08/2019
Fighting back with positive messages!
As we are all aware there has been much negative press coverage recently about the impact red meat production, and farmers in general, have on climate change.
Finding the truth behind the headlines can be hard and time consuming, but there are industry bodies who are trying to fight back and provide balanced and more nuanced information.
The AHDB have written a blog which contains links to resources that farmers can use both on social media and in their day-to-day conversations with consumers to refute the scaremongering headlines and promote the health and climate benefits of red meat.
Click here for the link to the blog
Click here for infographics and soundbites you may find useful